I'm Nana, a Product Design Lead specializing in crafting lovable user experiences that turn insights into measurable product growth and commercial impact.
I focus on outcomes. Here are a few highlights of what my product leadership has achieved.
Led end-to-end product research and design execution that transformed Zaapi from a local tool into a regional competitor, successfully achieving product-market fit in Thailand and launching in Singapore, the Philippines, and Malaysia.
Led UX strategy, research, and end-to-end design of Zaapi's chat automation features to help online sellers reduce manual workload and improve customer response time. Over 3 months, we launched in two phases: pre-built automation templates and a custom flow builder — setting the foundation for future AI capabilities.
Led the UX initiative to simplify complex AI workflows, empowering non-technical business owners to build their own customer service agents without writing a single line of code.
Led the comprehensive redesign of the retail lending ecosystem, starting from loan application to after sale service, which are pre-qualification process, loan/credit card application, and aftersale services.
See at a glance what I can bring to your business and team.
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